![]() Now teams can add sponsor marks to the top right chest area, where things like Cup finals patches usually are. ![]() The NHL introduced ads on helmets during the pandemic season as a way to recover revenue. Speaking of jersey patches, there will be new ones. Will he have to wait longer to have the same success? Will he be willing to? Maybe with enough cash – and a captain’s C? Ads! Ads! Ads! Matthews was drafted in the same slot a year later. It took Edmonton eight years after drafting Connor McDavid first overall to reach a conference final. Already there’s speculation about where he might go if he doesn’t (LA?), but the better question might be what it’ll cost to keep him. In Toronto, a clock ticks down to 1 July 2023, the day Auston Matthews is eligible to sign a contract extension with the Leafs. If not, expect some griping from Edmonton again. With ex-Leaf goalie Jack Campbell now between the pipes, the Oilers feel they’ve found the last piece of the puzzle. A Western Conference final loss to the eventual Cup champs is nothing to be ashamed of, but Oilers fans are now expecting better. The Oilers in particular look poised to break through. Other than in Colorado, where there will be pressure for a repeat Stanley Cup win, expectations will be highest in Toronto and Edmonton – and with good reason.
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